Jasmina Al Arefova

MSc. Real Estate Graduate at the University of Applied Sciences Lucerne | Luzern, Switzerland

The #1 challenge I want to tackle in my city is... how to balance the city’s tourism-driven economy with the everyday wellbeing of its residents and the protection of its natural surroundings. I believe we can design tourism experiences that are slower, more mindful, and truly connected to place — helping both visitors and locals enjoy a livable, sustainable city.