Business Development and Transformation Manager at IKEA | Germany
When she is not out in nature, Berna Brandsæter drives the development of IKEA Germany. She first as Communication & Interior Design Manager after working globally for the IKEA Group in Sweden, bringing together stores and product design. Prior to that, Berna planned and implemented interior solutions and creative store formats across the country.
Now as Business Development and Transformation Manager, Berna’s focus is on implementing IKEA Germany’s ambitious sustainability agenda and their transformation to an “omnichannel” retailer – one that offers a fully-engaged customer experience utilising a spectrum of channels.Berna trained in visual marketing in her native Norway – an indication of her grasp of creative thinking. This is just as important to her as harnessing the potential of digitalisation to grow sustainability and to provide us all with a better home life.