Bas Boorsma

Bas Boorsma

Professor of Practice at Thunderbird School of Global Management | The Netherlands

Bas Boorsma is a leading urban innovation and digitalisation specialist and executive with more than 20 years of experience in the urban innovation and smart city space. He currently serves as Founder & Partner to Urban Innovators Inc., a global cooperative furthering urban betterment by means of advisory services, talent placement, programme management, and venture building. In addition to his other current roles, Bas is chairman of Venturerock Urban Italy Spa and also serves as Professor of Practice at the Thunderbird School of Global Management at Arizona State University. Until recently, Bas served as CDO to the City of Rotterdam. In the past, Bas was a regional and global executive leader to Cisco, and he authored the acclaimed book ‘A New Digital Deal’.