Chief Executive at the City of Helsingborg | Sweden

Palle Lundberg is CEO at the city of Helsingborg, wo spends 20% of his working time on Instagram. The other 80%, he is committed to implement a city-wide innovation culture to promote resilience and quality of life within a more sustainable environment. Palle is convinced that new ways of thinking and working are required to meet the challenges our cities face – and the Helsingborg city council agrees: In 2019, they decided to support the innovation initiative and city fair H22 City Expo to showcase their achievements and plans for a smarter, more sustainable, and thoughtful city. Together with residents, academia, associations, the business community, and other public actors in Sweden and abroad, Palle works towards Helsingborg’s goal to be one of Europe’s most innovative and green cities.