Head of Unit, Design & Innovation at the city of Helsingborg | SwedenMax Larcombe is Head of Unit, Design & Innovation at the city of Helsingborg, responsible for a mixed team of designers and entrepreneurs who support their colleagues in understanding pressing challenges and developing and testing solutions for them. His work concentrates on sustainability projects, for example a platform to encourage a sharing economy. Max is passionate about innovation, especially how to transform the culture of organisations to initiate new ideas. He is deeply interested in how people need to think, talk, and act to be innovative. Max works towards a company culture that builds trust, openness, and understanding amongst people, so they dare to try even if their ideas will not always succeed. Failures and mistakes are often bringing the most valuable learnings, and we couldn’t agree more!