CEO at Nudgd AB | Sweden

Katharina Paoli Brunat is the CEO of Nudgd AB, a company making sustainable choices easy in Gothenburg, Sweden. She does this by ‘nudging’ citizens towards different behaviours; this change is needed if we’re to make cities truly sustainable. So, how does she do it? Katharina combines behavioral design and nudging with technological solutions. It’s this holistic package that raises awareness among citizens of how they can make sustainable choices in their everyday life and encourages them to act upon that knowledge. Katharina’s fields of interest span transportation, recycling, water use, and waste.