Karianne Kraaijestein

Director at Pure Mind Management | The Netherlands

Known for her determination, passion and compassion, Karianne Kraaijestein is an accomplished leader making a difference at the intersection of corporate communications and sustainability. Leveraging an entrepreneurial spirit, a creative mindset and keen commercial acumen, Karianne has applied her profound knowledge of business strategy, brand strategy and integrated communications principles to generate results in agency, corporate and philanthropic/NGO sectors. With a deep understanding of the complexities of climate change and decarbonisation of the built environment, her global experience and fascination for what’s possible enable her to see beyond borders, identify opportunities, and motivate teams and colleagues to take action. Karianne is skilled at managing complex and challenging situations, and with her calm optimism and smooth, supportive manner, she effectively engages and leads team members to deliver excellence. As a result, she has built a strong network of lasting relationships based on professionalism and trust.