CEO of Natural Logic, Inc. | Berkeley | USA

Gil Friend is a systems ecologist, serial social entrepreneur, and widely considered one of the grandfathers of the sustainable business movement. For five years, Gil served as Chief Sustainability Officer of the city of Palo Alto, California, where he led the development of one of the most aggressive climate action plans of any North American city. Gil is currently focusing on the linked challenges of how to rapidly expand the reach and scale of his work, how to finance the future we want, and how to eliminate or transcend the market-distorting subsidies and externalities that stand in our way.