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Ella is passionate about the reduction of waste and helping to build a resourceful society. She sees waste as a design flaw in our systems that is ruining our planet, polluting our oceans and waterways, using up precious resources, and causing health issues – so she decided to do something against it. Wanting to make plastic-free shopping easy, convenient and affordable, Ella launched the TOPUP TRUCK – a mobile zero-waste shop – operating from an old electric milk float.

Within less than a year of operations, TOPUP TRUCK has prevented over 25,000 pieces of plastic from being used and brought hundreds of neighbours and street communities to work collectively in the battle against plastic waste.

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