Effective climate protection happens when people feel safe to decide and confident to act.

Anja Floetenmeyer-Woltmann works at the coalface of the heating transition. Using her expertise in communication, Anja translates relevant topics with clarity and certainty. She combines technical know-how with behavioural insights to reduce hesitation for change, cut through complexity, eliminate fear of risk, lower barriers to change, and enable cities to deliver on their climate targets, especially via the increased adoption of heat pumps.

In her roles for the EU Climate Pact and the EU Commissions Heat Pump Accelerator, Anja turns climate goals into behaviour. “My work connects technology, public administration and citizens – so cities can move from debate to implementation,” she says.

So effective are her delivery formats, that municipalities adopt them to reach large audiences, answer real-world questions, and trigger measurable action, resulting in more informed citizens, faster decisions, and visible progress on the ground.

As founder of the Heat Pump Info Days, which spread nationwide throughout Germany, Anja brings together thousands of homeowners to prompt real action by presenting them with clear steps, trusted experts, and practical guidance. Given the right information, complex heating and planning rules become simple decisions and give municipalities the knowledge needed to unlock momentum.