Ala Hussin

Managing Director of Lapinus | The Netherlands

Ala Hussin aims to enrich modern living by challenging the status quo in key sectors that impact sectors such as construction, infrastructure, and transportation. This he does via the constant innovation of stonewool-based products and solutions designed to enhance urban climate resilience and well-being. Embracing agility, self-critique, and open-mindedness is Ala’s key to continuous improvement. Just because a method has been in place for centuries, he says, doesn't mean it's the best approach. With the perils of urbanisation and climate change knocking at the door, we’re left no choice but to improve! How this looks in the urban landscapes, Ala believes, is with a future that prioritises sustainability and advanced ideas for water management; cities where green infrastructure, smart water systems, and resource-efficient practices transform the way we live and interact with our environment. By rethinking traditional methods, Ala is paving the way for resilient, eco-friendly urban spaces that thrive in harmony with nature. He is also committed to continuous improvement, exploring new business avenues that address societal challenges, and driving the transition towards healthier, safer, and more sustainable living environments.